AVA Residences Interiors by ELIE SAAB Maison Breaks Ground in Yerevan
ELIE SAAB Maison Makes Its Debut in Armenia as Groundbreaking Begins on Yerevan’s First Interior-Branded Residential Complex at 2-4 Derenik Demirchyan Street
AVA Holding has broken ground on AVA Residences, with interiors by ELIE SAAB Maison – the home and interiors line of the internationally renowned lifestyle brand ELIE SAAB. The project marks ELIE SAAB Maison’s debut in Armenia, bringing its lifestyle and interior vision to Yerevan for the first time through an interior-branded residential format where considered materials, light and spatial harmony shape a sense of privacy and calm.
AVA Holding’s vision for this residence is to meet Yerevan’s growing interest in premium, branded living, as the city’s residential market strengthens and demand grows among local and international buyers alike. AVA Residences Interiors by ELIE SAAB Maison answers that vision while respecting the city’s cultural and architectural identity – bringing international design and expertise to Yerevan’s evolving urban landscape within a single, signature project.
“Today, we are laying the foundation for a project that we believe will set a new standard of living in the heart of Yerevan,” said a the founder of AVA Holding Eduard Ghazaryan.
“We are proud to bring this distinctive project to life and contribute to the future of our city. Yerevan was a compelling choice because it is a city with a strong architectural and cultural identity. We saw an opportunity to create something not yet present in Armenia — both in its residential format and in the nature of this collaboration. The architecture respects Yerevan’s character and the legacy of Tamanyan’s language, while embracing contemporary living, and provides a natural setting for the vision of ELIE SAAB Maison. The result will be a project created for Yerevan, not an international concept simply transferred to it.”
Located at 2-4 Derenik Demirchyan Street, in one of Yerevan’s established central districts,
AVA Residences Interiors by ELIE SAAB Maison is envisioned as a complete and distinctive environment. Every element, from its exterior architecture and interiors to its spatial planning and most carefully considered details, is developed as part of a single, unified vision created exclusively for the project.
The project’s defining advantage lies in its collaboration with ELIE SAAB Maison – a rare opportunity to experience interiors shaped by its distinctive design vision. The furniture, created under the artistic direction of Carlo Colombo together with Elie Saab, is crafted in Italy, bringing exceptional craftsmanship, quality and attention to detail to every space.
“Every ELIE SAAB Maison interior begins with a dialogue between our design vision and the place it will call home,” said Massimiliano Ferrari, CEO of ELIE SAAB Maison. “For AVA Residences Interiors by ELIE SAAB Maison, that dialogue is with Yerevan itself – its light, its materials, its history. Working closely with AVA Holding, we are creating an interior design language that brings the ELIE SAAB Maison lifestyle to Armenia, with interiors that are unique to this address.”
With construction now officially underway, the project begins its journey from vision to reality. Through its distinctive design, devotion to privacy and unique collaboration with ELIE SAAB Maison, it aims to become a new premium address in Yerevan and a notable addition to Armenia’s residential market.
Further details about its architectural vision, interiors, residences, commercial spaces and overall living experience will be revealed at the project’s official launch in the months ahead.
